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Next Stage Snowsports Digital Marketing Campaign Case Study 
Identify the Problem:
Next Stage Snowsports sought to increase bookings for its private ski and snowboard lessons, as well as guided tours in Niseko, Japan. The challenge was reaching international travellers actively planning premium winter holidays while maintaining profitable acquisition costs.
Methodology:
We utilized a combination of Google Search advertising, Instagram campaigns, Meta retargeting, and conversion focused landing pages to attract high intent travellers interested in ski and snowboard experiences in Japan.
Process:
Throughout the 2025 winter season, with a total ad spend of ¥747,150, the campaign was continuously optimized to improve lead quality, booking conversions, and overall return on ad spend across multiple digital channels.
Achievements:
Total Ad Spend: ¥747,150 strategically invested across Google, Instagram, and Meta platforms.
Leads Generated: 157 qualified leads from international travellers.
Sales Achieved: 33 confirmed bookings and sales.
Revenue Generated: ¥11,154,550 in attributed revenue.
Return on Ad Spend (ROAS): 14.93x, demonstrating exceptional campaign profitability and efficiency.
Sales Conversion Rate: 21.02%, reflecting strong lead quality and booking intent.
Takeaway:
This case study demonstrates how strategic digital marketing can successfully scale tourism and experience based businesses internationally. By combining intent based search advertising with visual social media campaigns, the campaign generated substantial revenue and booking growth during Niseko’s peak winter season.
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